Beersage no more



In the online world, I, Hankscorpio74, am known to be charismatic, tough, quick-witted, and tenacious as a copperhead snake. Like my namesake, Globex Corporation president Hank Scorpio, I am roguish and unflappable, possessing the confidence and flair of 20 men. Unfortunately, all of that changes when I drag my cursor down to “Shut Down” at the bottom of the “Special” menu. For all the admiration and respect I command in chat rooms, in real life, it’s a different story. Oh, how I wish I were more like my online persona.

The Onion, February 5, 2003

I’m still confused, perhaps more so than anyone else, about who or what or why “Beersage” is…

Is he really knowledgeable about beer?  Does he age beers?  Or is he the second coming of Hankscorpio74?

To be honest, the latter is probably more true than the former two.

The last few years has been a personal exploration of beer and I’ve learned a lot. I still have a lot of learning ahead of me.

Why Beersage?

I dug for domain names in early 2008 in hopes of starting a website about this little beer hobby.  Eventually turn it into something, maybe a personalized site for beer drinkers to track favorites.  I eventually found an available domain called Beersage.com thinking that each experienced drinker that visited the site would feel it fit them quite well.  One day I went to buy it and I swear that who.is or some other site said it was unavailable, this after creating and building an “online identity” called Beersage on the social networks.

Well, I just checked Beersage.com and discovered that it was registered in June, 2008.

How did I screw that one up?

Hindsight is 20/20 but I don’t like that domain name anyway.  Personalization was the original idea and is still a valuable proposition but social is much more important in 2011. The web was already well into becoming social in 2008 but it has exploded since that time.

Beerpulse.com will take some time to get used to; it doesn’t exactly roll off of the tongue…but the name is more reflective of the increasing connectivity of human beings, especially online in the craft beer space.

The “pulse” of the beer community if you will.

So I’m eradicating the ‘Beersage’ name from everything that I do. It’s time to be at least a little bit more transparent.

From now on, call me Adam.  Not Beersage.  Not The Beer Sage.  Not Beers age.  Just Adam.  You can find me on Twitter at @adamnason and find (for now, a carbon copy of) me on Facebook at http://facebook.com/adamnason.



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